Shift in perspective
Inspired by curated gallery walls, the campaign encourages visitors to look beyond the obvious and discover places from a new perspective.
04.
Chicago Travel Expo
Creating a travel expo campaign that encourages people to look beyond destinations and discover the perspectives, stories and experiences that travel can offer.
- Campaign Design
- Exhibition Design
- Editorial Design
Designed to guide discovery
A flexible visual system uses frames, photography and directional cues to spark curiosity and invite exploration.
Through every touchpoint
From wayfinding to printed materials, every element was designed to support and enhance the visitor journey.
Beyond the exhibition
Digital content extends the campaign beyond the event, inspiring audiences to continue exploring and sharing new perspectives.
